Search engine optimization (SEO):
SEO or Search Engine optimization is a process of optimizing website based on Search engine algoritham and to rank higher in SERP. In SEO there are two types On-page & Off-page optimization.
On Page Optimization:
In On page optimization, the works and changes are taken inside each and every page of website. Start with Keyword research followed by Title, Meta Description and URL structure, Unique content, Social integration.
Off Page Optimization:
Off page optimization is an process taken outside of the website to increase the Authority. This is also called Inbound links or Backlinks. Various off page techniques are Directory submission, Social bookmarking, Classifieds, Blog submission, Article Submission, PDF Creation, web 2.O and more.
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